Zanesville, Ohio, has long been known for its unique charm, local attractions, and family-friendly atmosphere. One of its highlights is Riverside Park, a popular spot for community events, recreation, and relaxation along the Muskingum River. As tourism continues to play a role in the city’s economy, businesses and organizations often ask: can billboards near Riverside Park actually boost tourism in Zanesville?
The answer is yes. Billboards in this area provide a powerful way to reach both local residents and out-of-town visitors, ultimately supporting the growth of tourism and the businesses tied to it.
Riverside Park is not just a green space. It is a central gathering point for outdoor activities, sports, and seasonal events that bring people together from across Zanesville and surrounding areas. Families use the park for recreation, while organizations often host festivals, concerts, and community celebrations there.
Because of this steady stream of visitors, billboards near Riverside Park enjoy excellent visibility. They connect with people who are already in a mindset of exploring, dining, shopping, and participating in the local culture.
One of the biggest advantages of billboards near Riverside Park is their dual audience reach. Local residents see these billboards as part of their everyday routine, whether driving by the park or attending events. At the same time, out-of-town visitors passing through Zanesville are also exposed to the messages, making these billboards effective for promoting tourism-related businesses.
For example, a hotel promoting its accommodations or a local restaurant advertising family dining can use Riverside Park billboards to capture the attention of event-goers and tourists alike. This type of exposure makes them a natural fit for businesses that thrive on tourism.
Tourism is an important part of Zanesville’s economy, and outdoor advertising helps keep it strong. Visitors coming for events at Riverside Park are more likely to explore nearby shops, eat at local restaurants, and book hotel rooms. By strategically placing billboards in this area, businesses can guide visitors toward these options and encourage them to spend more time and money in the community.
In addition, attractions like museums, antique shops, and regional parks benefit from billboard advertising because they appeal directly to tourists seeking memorable experiences. A single well-placed billboard near Riverside Park can spark curiosity and influence where a visitor chooses to go next.
Compared to other billboard locations in Zanesville, Riverside Park offers unique advantages:
Tourism-related businesses often operate within limited marketing budgets, making cost-effectiveness crucial. Billboards near Riverside Park offer long-term visibility at a price that can be more efficient than other traditional media. A single billboard can reach thousands of viewers daily, providing consistent impressions that help build recognition and drive action.
This is especially valuable for seasonal promotions, such as summer events or holiday attractions, where visibility during peak tourism periods matters most.
Working with a company that understands the local market is key. Oliver Outdoor manages billboards near Riverside Park and across Zanesville, giving businesses a strategic advantage in reaching their target audiences. Their expertise in outdoor advertising ensures that businesses don’t just place ads but place them where they deliver results.
Billboards near Riverside Park can absolutely boost tourism in Zanesville by reaching both residents and visitors, supporting local businesses, and encouraging more economic activity around the city’s events and attractions. With consistent visibility, cost efficiency, and a strong connection to community culture, they provide a marketing advantage that other channels simply cannot match.
For Zanesville businesses and organizations looking to grow, Riverside Park billboards are a smart investment in the city’s future.
Call 724-256-8555 today or fill out our online form to connect with Oliver Outdoor and learn more about available billboard opportunities near Riverside Park.
