The holiday season is one of the busiest times of the year for businesses. In Zanesville, Ohio, traffic increases significantly as residents shop for gifts, visit family, and attend community events. For local businesses, this surge in activity creates an opportunity to capture attention with advertising. One of the most effective strategies has been the use of seasonal billboards.
But do seasonal billboards actually work best for holiday traffic here in Zanesville? The short answer is yes. Let’s take a closer look at why these ads perform well and how they help local businesses maximize sales during the most festive months of the year.
The holiday season brings more people onto Zanesville’s roads. Shoppers travel along Maple Avenue, Main Street, and downtown areas to visit local stores and restaurants. Commuters often take detours to stop for groceries, decorations, or last-minute gifts.
At the same time, major routes like I-70 see a boost in long-distance travelers. Many families use this highway to reach Zanesville and surrounding towns for holiday gatherings. Billboards along I-70, Pleasant Grove, and Adamsville Road therefore benefit from significantly higher exposure between November and December.
With so many vehicles on the road, seasonal billboards ensure businesses are visible right when consumer spending is at its peak.
Billboards work best when they deliver a clear, memorable message. Seasonal campaigns are especially effective because they tie directly to what people are already thinking about. For example, a billboard featuring a holiday gift promotion, a winter sale, or even a festive greeting aligns naturally with the season.
In Zanesville, local restaurants can advertise special holiday menus, while retailers might promote extended shopping hours or seasonal discounts. Healthcare providers have even used billboards during flu season to remind families about vaccinations. By connecting with current needs and celebrations, seasonal billboards stand out more than generic, year-round messaging.
Holidays carry an emotional connection that influences consumer behavior. People are more likely to spend money on gifts, family outings, and special experiences. A festive, well-designed billboard taps into that emotional mindset, encouraging drivers to visit a business or consider a purchase.
For example, a billboard near Riverside Drive might show families enjoying a winter activity, while another along I-70 could highlight a local store’s holiday deals. These visuals do more than advertise a product; they inspire holiday spirit, which motivates people to act.
One reason seasonal billboards work so well in Zanesville is the predictability of holiday shopping and travel patterns. Businesses know that traffic increases in late November and peaks in December. By scheduling billboards to go up just before this rush, companies ensure maximum visibility during the critical weeks leading up to the holidays.
Unlike digital ads that can be scrolled past or print ads that may get overlooked, billboards remain in place 24/7. This constant presence allows seasonal messages to build recognition quickly, especially when residents pass them repeatedly on their daily routes.
Zanesville businesses have seen strong results with seasonal billboard campaigns. A billboard placement near Pleasant Grove, for example, has helped local retailers drive holiday sales by capturing shoppers heading toward the busiest retail corridors. Restaurants, meanwhile, have used seasonal ads to promote holiday catering and reservations, filling their dining rooms during a time of increased demand.
These success stories show that seasonal billboards not only attract attention but also convert visibility into real business growth.
For businesses in Zanesville, the key to seasonal billboard success is working with an experienced advertising partner. Oliver Outdoor manages billboard locations across the area, including highly visible spots near Pleasant Grove, Maple Avenue, and I-70. Their team helps businesses design seasonal campaigns that are visually striking and strategically timed to align with peak holiday traffic.
By combining strong design with prime placement, Oliver Outdoor ensures that seasonal billboards are more than just decoration. They become a powerful tool for local businesses to connect with residents and visitors during the holidays.
Seasonal billboards are more than effective advertising; they are a way for businesses to be part of the holiday experience in Zanesville. With more traffic on the roads, festive consumer spending, and emotional connections tied to the season, these campaigns deliver visibility and impact at just the right time.
From Pleasant Grove to Maple Ave, well-placed billboards during the holiday season continue to help Zanesville businesses attract customers and boost sales.
Call 724-256-8555 today or fill out our online form to connect with Oliver Outdoor and start planning your seasonal billboard campaign in Zanesville.
