Healthcare is one of the most competitive industries, and providers need to ensure their services are visible and accessible to the community. In Zanesville, Ohio, Maple Avenue is one of the busiest roads in town, making it a valuable location for billboard advertising. Healthcare providers in particular have found that placing their message on Maple Ave allows them to reach thousands of potential patients every day.
Maple Avenue is a central artery in Zanesville. It connects neighborhoods, businesses, schools, and retail centers, which means the road sees consistent daily traffic from residents and visitors. Families use it for errands, students travel it to reach schools, and professionals commute along it to and from work.
Because of this steady movement, billboards along Maple Ave provide healthcare providers with an opportunity to capture attention in a location that nearly every resident passes regularly. Whether someone is heading to shop, dine, or travel downtown, they are likely to see these ads on their route.
Billboards on Maple Ave are versatile tools for all types of healthcare providers. Medical offices, urgent care centers, dentists, and specialty clinics have all used outdoor advertising to promote their services.
For example, a local family medical practice might highlight convenient same-day appointments. A dentist could promote new patient specials or family-friendly care. A physical therapy clinic could use a billboard to emphasize recovery programs or sports injury treatments. Each of these messages fits naturally into the daily flow of Zanesville families driving down Maple Ave.
One of the key advantages of billboard advertising is frequency. People who live and work in Zanesville travel Maple Avenue multiple times a week. That repeated exposure reinforces the message and builds familiarity with the healthcare provider’s brand.
When someone needs medical attention or routine care, they are more likely to choose a provider they have seen consistently advertised. This trust factor is essential in healthcare, where patients want reassurance that they are making the right choice for themselves or their family.
Billboards along Maple Ave reach a broad audience, but they are especially effective for families and commuters. Parents traveling to school drop-offs and after-school activities pass these signs daily, making them an ideal audience for family doctors, pediatricians, or dental practices.
Meanwhile, commuters passing through Maple Ave on their way to work may be reminded to schedule a check-up, eye exam, or flu shot. For healthcare providers, this consistent visibility helps influence decision-making at the exact times people are considering personal or family health needs.
Compared to other forms of advertising, billboards on Maple Ave offer excellent value. While digital ads or print campaigns may last only days or weeks, billboards provide 24/7 exposure for months at a time. This makes them a cost-effective way for healthcare providers to keep their name in front of the community.
Additionally, billboards have a long-term impact. Even if someone does not need medical services today, they remember the provider when the time comes for an appointment, check-up, or emergency visit.
One reason healthcare providers in Zanesville succeed with billboard campaigns is access to trusted placements. Oliver Outdoor manages billboards along Maple Ave and other high-traffic corridors in the region. By offering prime visibility and professional support, they help medical practices, dental offices, and other providers connect with patients in meaningful ways.
For example, one of Oliver Outdoor’s billboard locations on Maple Ave has given providers the ability to stand out among retail businesses and fast-moving traffic. This ensures their healthcare message does not get lost but instead becomes a familiar landmark for daily drivers.
Healthcare providers rely on trust, visibility, and accessibility to serve their communities. Billboards on Maple Ave in Zanesville deliver all three. With steady traffic, daily exposure, and a family-oriented audience, these billboards give local healthcare providers a powerful way to reach patients.
From building brand recognition to reminding residents about essential health services, Maple Ave billboards continue to prove their value for medical professionals in town.
Call 724-256-8555 today or fill out our online form to connect with Oliver Outdoor and learn how Maple Ave billboards can help your healthcare business grow.
