Zanesville, Ohio, has become a popular stop for travelers, commuters, and locals alike. With Interstate 70 running directly through the city, restaurants have a unique opportunity to capture the attention of thousands of drivers every day. For many of these businesses, billboard advertising along I-70 has proven to be one of the most effective ways to attract hungry travelers and boost sales.
So, how exactly do restaurants in Zanesville benefit from I-70 billboards? Let’s take a closer look.
I-70 is one of the busiest highways in the region, serving as a major east-west corridor connecting Columbus, Wheeling, and beyond. This high traffic volume ensures that billboards along the route receive constant exposure.
Restaurants in Zanesville use this visibility to capture attention from travelers who are looking for a place to stop and eat. Whether it’s a family road trip or a truck driver passing through, the opportunity to reach people in need of a meal is invaluable. Billboards provide simple, direct messaging that leads drivers off the interstate and straight into local establishments.
One of the strongest benefits of I-70 billboards for restaurants is their ability to influence immediate decisions. Travelers often decide on the spot where they want to eat. A clear billboard advertising a nearby diner, café, or fast-food chain can be the deciding factor.
For example, a billboard near the Adamsville Road exit in Zanesville can guide drivers directly to a restaurant located just minutes away. With the right design and message, billboards make the choice easy for hungry travelers.
In addition to attracting interstate travelers, I-70 billboards also strengthen awareness among local residents. Restaurants that advertise consistently on billboards become household names, even for people who may not stop in immediately. Over time, that visibility leads to recognition, trust, and repeat business.
Local favorites, from pizza shops to family-owned steakhouses, benefit from staying visible in the community. A restaurant that consistently uses billboards will remain top of mind when residents are planning their next meal out.
Compared to other forms of advertising, billboards offer restaurants a cost-effective way to reach a large and diverse audience. A radio or digital ad might only run for a limited period, but a billboard is visible 24/7. The cost per impression is often lower, making it a smart investment for restaurants that want to maximize their marketing dollars.
Seasonal promotions, such as summer specials or holiday menus, are particularly effective when advertised on billboards. The consistent visibility ensures that the message reaches thousands of potential customers each day, leading to more foot traffic and higher sales.
Zanesville attracts visitors for events, festivals, and regional attractions, many of whom pass along I-70. Billboards act as a guide, directing tourists to local dining options and supporting the city’s broader economy. Restaurants that position themselves on these billboards benefit not just individually but as part of the city’s overall hospitality industry.
A visitor who sees a billboard for a local restaurant might stop for lunch, then go on to shop downtown or visit a nearby attraction, creating a ripple effect of economic activity.
The effectiveness of billboard advertising depends heavily on placement, and that is where Oliver Outdoor comes in. With billboards located at key points along I-70 near Zanesville, they help restaurants choose spots that maximize visibility and results. Their expertise ensures that each campaign is designed to reach the right audience, whether it’s locals, commuters, or interstate travelers.
Restaurants in Zanesville benefit greatly from I-70 billboards because they capture high volumes of traffic, influence immediate dining decisions, and provide cost-effective visibility. By combining strategic placement with simple and appealing messaging, billboards continue to be one of the most powerful tools for local restaurants to grow.
If you are a restaurant owner in Zanesville looking to increase sales and reach more customers, I-70 billboards may be the solution you need.
Call 724-256-8555 today or fill out our online form to connect with Oliver Outdoor and learn more about billboard opportunities along I-70 in Zanesville.
