Real estate is a competitive market in Zanesville, and local agents are always looking for ways to stand out. Whether selling homes in South Zanesville, promoting listings near Maple Avenue, or building recognition along I-70, real estate agents need advertising that captures attention and builds trust quickly.
Billboard ads are one of the most effective tools available to real estate professionals. They provide broad visibility, keep names top of mind, and help agents connect with both buyers and sellers in the community. But not all billboards deliver the same results. Certain approaches work better than others when it comes to real estate.
When drivers pass a billboard, they only have a few seconds to absorb the message. That is why the most successful real estate billboards in Zanesville use simple, clear designs. A name, a face, and a call to action are often all that is needed.
For example, a billboard featuring an agent’s headshot with the phrase “Buying or Selling in Zanesville? Call Today” is far more effective than a cluttered design with too much detail. Real estate is personal, and a strong, simple visual creates trust instantly.
Billboards can do more than just advertise services. They can also show agents’ ties to specific neighborhoods. A real estate agent who specializes in South Zanesville could place a billboard on a main road leading into the area. The location itself reinforces credibility, telling passersby that this agent knows the community well.
Maple Avenue and Pleasant Grove are also excellent billboard spots for agents. These areas see steady traffic from families and professionals, the very people most likely to buy or sell homes. Placing billboards in these high-traffic corridors gives real estate professionals a local edge.
Some agents may be tempted to showcase multiple homes on one billboard, but the most effective approach is to feature one standout property. Highlighting a single listing keeps the design clean and focused. It also creates curiosity, prompting potential buyers to look up the property online or call the agent directly.
A well-placed billboard along I-70 featuring a new home listing can attract not just Zanesville locals but also commuters and travelers who may be considering relocating to the area.
Even when agents do not have a property to highlight, billboards still serve as powerful tools for brand building. A billboard that consistently features an agent’s name and face builds familiarity over time. When people in Zanesville think about buying or selling, they are more likely to call the agent they have “seen around town.”
This long-term exposure is what makes billboards unique. Unlike digital ads that disappear in seconds, billboards stay visible for weeks or months, keeping the agent top of mind.
The best real estate billboards use short, memorable calls to action. A phone number, website, or even a simple tagline like “Call [Agent Name] Today” gives people a clear next step. QR codes are also becoming more common, allowing drivers to quickly scan and connect.
The goal is to remove friction and make it easy for potential clients to reach out. Whether they are driving down Maple Avenue or passing through Pleasant Grove, the message should be simple to act on.
For Zanesville real estate agents, location is everything. Oliver Outdoor provides billboard placements in some of the busiest and most strategic areas, including I-70, Maple Avenue, and Pleasant Grove. With years of experience in outdoor advertising, Oliver Outdoor helps agents choose placements and designs that maximize visibility and generate leads.
At Oliver Outdoor, we know how important visibility is for real estate agents. That is why we help you design billboard campaigns that put your name, face, and listings in front of thousands of Zanesville drivers every day. Whether you are focused on South Zanesville, Maple Avenue, or high-traffic I-70, we will help you build recognition and attract more clients.
Call 724-256-8555 today or fill out our online form to start your custom billboard campaign. Let us make sure your next listing and your name stand out across Zanesville.
