In Zanesville, Ohio, billboards continue to be one of the most effective ways for local businesses to capture attention. Whether it is commuters traveling along I-70, families heading down Maple Avenue, or residents driving through Pleasant Grove, billboards offer 24/7 visibility to thousands of people each day.
However, not all billboards are created equal. The design of a billboard often determines whether drivers notice the message or pass it by without a second thought. So, what billboard design works best for Zanesville traffic? Let’s explore some proven strategies that help local businesses stand out.
Billboards are often seen for only a few seconds as drivers pass by. This means the message has to be short, direct, and easy to understand. The best-performing billboards in Zanesville typically include fewer than seven words. A clear headline, a simple call-to-action, and a memorable visual are usually all it takes.
For example, a local restaurant on Maple Avenue might use a bold statement like “Family Dinner Tonight?” alongside an image of a meal. The simplicity makes the ad easy to process while still being persuasive.
Zanesville’s main traffic routes are busy, and drivers are surrounded by visual distractions. To stand out, billboard designs must use bold colors and high contrast. Bright backgrounds paired with dark text, or vice versa, help ensure the message is readable from a distance.
Businesses that try to include too many colors or overly complicated graphics often lose effectiveness. Drivers simply do not have enough time to process cluttered visuals. Clean design with strong contrast ensures maximum visibility.
A strong visual is one of the fastest ways to capture attention. Billboards near Riverside Park, for example, that feature large, striking images often draw more notice than those that rely solely on text.
The image should connect directly to the business or service being promoted. A healthcare provider might feature a happy, healthy family, while a fitness center could show an active lifestyle shot. These visuals help drivers make a quick emotional connection.
The design of a billboard also works hand-in-hand with its placement. A simple design repeated on multiple billboards across Zanesville reinforces the message and builds familiarity. For instance, a consistent design placed on both I-70 and Licking Road ensures commuters and locals see the same message multiple times, strengthening brand recall.
When combined with a design that is easy to recognize, repeated exposure makes the billboard much more effective.
A billboard is not just about visibility; it should inspire action. The most effective designs include a clear call-to-action, such as “Call Today,” “Visit Us Downtown,” or “Order Online.”
In Zanesville, where local businesses depend on community support, adding location-specific CTAs can be especially effective. A sign that says “Visit Our Maple Ave Store” not only gives direction but also encourages immediate response from drivers already nearby.
Designing a billboard that works for Zanesville traffic requires both creativity and local knowledge. Oliver Outdoor has years of experience helping businesses craft messages that connect with the community. With billboards on Maple Avenue, Pleasant Grove, and I-70, they know what types of designs grab attention and drive results in each area.
Their team helps businesses simplify their message, choose the right visuals, and place billboards in strategic locations so they get noticed by the right audience at the right time.
The best billboard designs for Zanesville traffic are bold, simple, and memorable. They use eye-catching visuals, minimal text, and strong contrast to ensure drivers can understand the message in seconds. Combined with repetition across the city’s busiest routes, these designs help businesses stand out and succeed.
At Oliver Outdoor, we do more than provide billboard space. We work with businesses to design campaigns that truly capture attention. Our placements along I-70, Maple Avenue, Pleasant Grove, and other high-traffic areas are paired with creative design that works for Zanesville audiences.
Call 724-256-8555 today or fill out our online form to connect with us. Together, we can create a billboard campaign that gets your business noticed and delivers real results.
