For businesses in and around Zanesville, Ohio, highway billboards are one of the most effective forms of outdoor advertising. With thousands of drivers traveling through I-70, Pleasant Grove, and nearby routes every day, these billboards offer unmatched visibility. But what exactly makes highway billboards so effective, especially in a city like Zanesville?
The answer lies in a combination of strategic placement, constant exposure, and the unique way they reach both local residents and travelers.
Zanesville’s location along Interstate 70 gives local businesses a major advantage. As one of Ohio’s busiest highways, I-70 connects travelers between Columbus and Wheeling, passing directly through Muskingum County. Billboards positioned along this route capture the attention of a constant flow of commuters, tourists, and truck drivers.
For restaurants, hotels, and gas stations, this exposure is invaluable. A well-designed billboard reminding travelers to stop for food or lodging can directly influence their next exit decision. For local businesses, highway billboards bring new customers who might otherwise drive right past the city.
Unlike digital ads that disappear when the screen is off, highway billboards work around the clock. They are always visible, whether it is morning rush hour, a weekend drive, or a late-night trip.
This constant presence builds brand recognition through repetition. A driver who sees the same billboard along I-70 several times a week becomes familiar with the business name, even if they are not ready to make a purchase right away. When the need eventually arises for a service, meal, or stop, that familiarity pays off.
Highway billboards are built for speed. Drivers passing at 60 miles per hour only have a few seconds to absorb the message, which means the design has to be clear and direct. The most effective highway billboards around Zanesville use short headlines, bold colors, and simple calls to action.
A restaurant billboard might feature an appetizing photo with “Exit Now for Lunch,” while a hotel could display “Comfort Awaits, Next Exit.” These concise, action-focused messages drive immediate results.
Highway billboards in Zanesville reach two audiences at once: the local community and passing travelers. Locals commuting to work see the same boards repeatedly, reinforcing awareness. Travelers see them as helpful guides to nearby services and attractions.
This dual exposure gives businesses more value for their investment. Whether promoting a regional event, a new restaurant, or a local brand, highway billboards connect with everyone who passes through.
For many Zanesville businesses, highway billboards deliver measurable results. Restaurants near Pleasant Grove or Adamsville Road have reported increased foot traffic after launching billboard campaigns. Local service providers, such as auto shops and HVAC companies, use these placements to stay visible to drivers traveling through the city.
The combination of wide reach, constant visibility, and location targeting makes highway billboards one of the most reliable forms of advertising available.
When it comes to highway billboard success, location and design make all the difference. Oliver Outdoor manages billboard placements across Zanesville and along I-70, helping businesses choose the most effective spots for maximum impact. Their local expertise ensures every campaign is designed to reach the right audience, day and night.
At Oliver Outdoor, we specialize in helping businesses grow through smart, high-visibility highway billboards. Our placements along I-70, Pleasant Grove, and other key routes keep your brand in front of thousands of drivers every day.
Call 724-256-8555 today or fill out our online form to connect with our team. We will help you plan a highway billboard campaign that drives awareness, traffic, and real results for your Zanesville business.
