For small businesses, every advertising dollar counts. That means choosing the right location for a billboard is just as important as designing the message itself. In Zanesville, Ohio, certain areas stand out as prime spots for visibility and impact. Knowing where to place a billboard can make all the difference between blending into the background and becoming a household name.
So where should small businesses place billboards in Zanesville? Let’s take a closer look at the routes and neighborhoods that offer the best opportunities for exposure.
Maple Avenue is one of Zanesville’s busiest streets and a top choice for small businesses looking to connect with local residents. The road is lined with retail shops, restaurants, and service providers, making it a natural place for families and shoppers to pass every day.
Billboards here work especially well for businesses that want to capture attention during daily errands. A bakery, boutique, or dental practice can all benefit from a Maple Avenue billboard, since the location guarantees repeated exposure to locals who live, shop, and work nearby.
I-70 is a major interstate that passes through Zanesville and brings in a steady stream of local commuters and long-distance travelers. Small businesses that want to expand their audience beyond just Zanesville residents often find success along this corridor.
Restaurants, lodging, and entertainment venues are especially well-suited to I-70 billboards. For example, a family-owned restaurant could attract travelers looking for a meal after hours on the road, while a hotel could direct drivers to nearby accommodations.
Because I-70 carries such heavy traffic, billboards along this route provide unmatched visibility.
Pleasant Grove is home to several retail destinations, making it another strong choice for small business advertising. Billboards in this area reach shoppers on their way to big-box stores or local retailers, giving small businesses the chance to stand out at the exact moment people are in a shopping mindset.
This location works particularly well for small businesses that offer specialty products or competitive pricing. A billboard placed here can position a local store as a convenient alternative to larger competitors.
The downtown district is the cultural and economic heart of Zanesville. With restaurants, galleries, and community events happening throughout the year, downtown billboards attract steady pedestrian and vehicle traffic.
For small businesses that rely on local community support, such as cafes, art shops, and service-based businesses, downtown placements provide valuable visibility. These billboards reinforce the brand’s presence where people live, work, and gather.
While I-70 and Maple Avenue attract high-profile attention, local routes like Licking Road and Adamsville Road should not be overlooked. These roads are part of the daily commute for many residents, meaning billboards here benefit from frequent, repeated impressions.
For businesses that want to build brand familiarity with consistent local audiences, these routes are excellent. A small business like a fitness center or pet care service, for example, could gain loyal customers by staying top of mind through repeated billboard exposure.
The best billboard location for a small business depends on its audience and goals. If the goal is broad exposure, I-70 may be the right choice. For community-focused businesses, Maple Avenue, Pleasant Grove, or downtown Zanesville could provide the best return.
The key is matching the message with the audience. A billboard is not just about being seen; it is about being seen by the right people in the right place.
Choosing the right billboard location can feel overwhelming, but small businesses in Zanesville do not have to figure it out alone. Oliver Outdoor manages placements across Maple Avenue, I-70, Pleasant Grove, and beyond. Their expertise ensures small businesses pick billboard spots that deliver the most value and visibility for their advertising investment.
By combining local knowledge with proven strategies, Oliver Outdoor helps small businesses create billboard campaigns that drive real results.
At Oliver Outdoor, we take pride in helping small businesses grow through smart, effective billboard advertising. Our team knows the Zanesville market, and we are here to guide you to the best locations for your goals.
Call 724-256-8555 today or fill out our online form to connect with our team. Together, we can choose the right billboard placement that gets your business noticed and builds lasting success in Zanesville.
