When small businesses in Zanesville plan their advertising, they often consider options that feel familiar and affordable. Flyers have long been a go-to method for local promotions, but in today’s busy world, they do not always capture attention the way they used to. Billboards, on the other hand, offer a larger-than-life presence that reaches more people consistently and with greater impact.
So, why do billboard ads outperform flyers in Zanesville? The difference lies in visibility, reach, and staying power.
Flyers are easy to print and distribute, but their lifespan is often very short. Many end up tossed in the trash or forgotten in a stack of papers before they are ever read. Even if a flyer reaches someone’s hand, there is no guarantee that the recipient will take action.
In Zanesville, where people are constantly on the move, it is difficult for flyers to cut through the noise. Handing them out at events or leaving stacks in stores only goes so far. The reach is limited to whoever happens to pick one up.
Billboards, on the other hand, are impossible to ignore. Positioned along busy roads like I-70, Maple Avenue, and Pleasant Grove, they reach thousands of drivers and passengers every single day. A billboard is not something people can throw away or forget about after glancing once. It is a steady reminder that builds awareness over time.
For example, a billboard along Maple Avenue in Zanesville ensures that locals and commuters see your message repeatedly on their daily routes. This repetition makes your brand familiar, and when customers are ready to make a purchase, they are more likely to think of your business first.
One reason businesses often start with flyers is cost. Printing and handing them out can feel affordable upfront. However, when considering the return on investment, billboards deliver more value.
A single billboard provides exposure 24/7 for weeks or months, while flyers must constantly be reprinted and redistributed to maintain visibility. In Zanesville, where traffic along I-70 is steady throughout the day, one billboard placement often reaches more people in a week than thousands of flyers could in the same time frame.
Flyers typically promote one-time events or quick promotions. While they may be useful for very short-term campaigns, they do not create lasting brand recognition. Once the event is over, the flyer’s job is done.
Billboards, however, serve as long-term brand builders. Whether it is a restaurant advertising on Pleasant Grove or a healthcare provider with a message along Licking Road, these billboards create repeated impressions. Over time, this familiarity helps local businesses build trust and credibility in the community.
Another advantage billboards have over flyers is the ability to reach both local audiences and visitors. Flyers generally only reach the people who live nearby, but a billboard placed on I-70 introduces a business to travelers passing through Zanesville.
This mix of exposure is particularly valuable for industries like dining, hospitality, and retail. A restaurant near Zanesville, for example, can attract out-of-town travelers who see its billboard while looking for a place to eat. Flyers simply cannot achieve this kind of broad reach.
People today are inundated with messages. They scroll through social media, see ads online, and shuffle through stacks of mail daily. Flyers are easy to overlook in this crowded environment. Billboards, however, stand tall, literally rising above the noise.
Whether static or digital, billboards capture attention in a way that smaller, hand-distributed advertising simply cannot match. They fit seamlessly into daily routines and keep working long after flyers would have been forgotten.
In Zanesville, Oliver Outdoor provides billboard placements that outperform traditional flyer promotions. With boards along high-traffic areas like Maple Avenue and Pleasant Grove, they give businesses the visibility needed to connect with both locals and visitors. Their expertise in the Zanesville market ensures each campaign is strategically placed for maximum impact.
At Oliver Outdoor, we believe your message deserves more than a fleeting glance. Our billboards keep your business front and center, delivering powerful results that flyers simply cannot match. With our placements across Zanesville and Muskingum County, we make sure your brand gets noticed day after day.
Call 724-256-8555 now or fill out our online form to get started. Together, we will design a billboard campaign that brings lasting awareness to your business and puts your promotions where people will actually see them.
