In Zanesville, Ohio, businesses rely on billboards to connect with both local residents and visitors traveling through the area. From Maple Avenue to I-70, billboards are part of the city’s daily landscape. As technology has advanced, advertisers now have two main options: static billboards and digital billboards.
Both formats can be effective, but the right choice depends on a business’s goals, budget, and audience. So, which works best for Zanesville? Let’s take a closer look.
Static billboards are the traditional format most people think of when they hear the word “billboard.” These large, printed displays are installed and remain visible 24/7 until the campaign ends.
One of the main advantages of static billboards is cost. They are often more affordable than digital alternatives, making them a good option for small or mid-sized businesses with tighter budgets. In Zanesville, where community-driven companies want steady, long-term exposure, static billboards provide continuous visibility without frequent changes.
Static boards are also excellent for brand recognition. Because the message remains the same for weeks or months, drivers on roads like Pleasant Grove or Licking Road become familiar with the advertisement over time. That repetition helps keep the business top of mind when customers are ready to make a purchase.
Digital billboards, on the other hand, allow businesses to update their message instantly. They use LED screens to display rotating advertisements, often sharing space with other businesses.
For advertisers in Zanesville, digital billboards offer flexibility. A restaurant, for example, could promote breakfast specials in the morning and dinner deals in the evening. A retail store could highlight a holiday sale one week and switch to a clearance event the next without needing a new print installation.
Digital billboards also stand out visually. Their bright displays are noticeable even at night, which can make them particularly effective on busy routes like I-70, where long-distance travelers pass through Zanesville at all hours.
Both static and digital billboards provide high visibility, but they work differently. Static billboards are constant. They provide long-term exposure that becomes part of the daily routine for drivers and commuters. This reliability makes them effective for building brand recognition.
Digital billboards, by contrast, catch attention through movement and variety. Drivers are naturally drawn to changing displays. For businesses that want to highlight time-sensitive promotions or seasonal offers, digital formats give them the advantage of speed and flexibility.
Choosing between static and digital often comes down to a business’s goals.
If the goal is to establish a strong, steady presence in Zanesville, a static billboard along Maple Avenue or Pleasant Grove may be the better choice. It keeps the brand visible around the clock and reinforces recognition among local drivers.
If the goal is to promote special events, limited-time offers, or multiple messages, digital billboards along I-70 or downtown areas provide flexibility and impact. They allow businesses to adjust quickly and take advantage of current opportunities.
In many cases, the best strategy is not choosing one over the other but combining them. A Zanesville business might use a static billboard for long-term brand awareness while supplementing it with digital ads for seasonal promotions. Together, this approach ensures both consistency and adaptability.
With placements across Zanesville, Oliver Outdoor offers both static and digital billboard options. Their team works with businesses to determine which format best aligns with their goals and budget. By providing strategic placements on Maple Avenue, Pleasant Grove, and I-70, they help advertisers maximize exposure and results.
Whether a business wants steady brand reinforcement or dynamic, time-sensitive messaging, Oliver Outdoor has the tools and expertise to make it happen.
At Oliver Outdoor, we understand that every business is unique. That is why we provide both static and digital billboard solutions designed to fit your goals. Our placements across Zanesville are chosen for maximum visibility, ensuring your message reaches the people who matter most.
If you are ready to plan your next campaign, call 724-256-8555 today or fill out our online form to connect with us. We will help you decide whether static, digital, or a combination of both is the right fit for your business in Zanesville.
